How DM influences Consumer Behavior
In the highly competitive market and technology advancement with the usage of the internet, it has shifted the traditional market to digital marketing strategies.
Digital marketing grabs the wide area and in the highly competitive market, it involves exploring a business model using digital technologies that reduce cost and expands business globally. Today digital marketing has a greater scope of expanding their business in the future as customers are much more satisfied by doing online shopping as they find digital marketing much more safer than traditional marketing.
Digital marketing provides the opportunity to the customers to have a look at the information of the product provided by the company and can able to do comparisons accordingly so that they are able to enjoy the right to choose and can place an order at any time 24*7 at any place. With the updated technologies and an increase in the usage of internet engagement, the interconnectivity of consumers is increasing day by day as a result of which consumer behavior changed and organizations should understand the behavior of consumers.
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